Critical for commercial growth is knowing your customers.
Our maxim is one of: “You can only get into their pockets if you first get onto their heads.”
Let us get into those heads for you!
Qualitative
Our Techniques
We have a very simple view where qualitative research is concerned – make it enjoyable for your respondent(s) and the result is a richness and depth of insight. As such we endeavour to combine an array of creative techniques and inspirational locations.
Focus Groups
Depths
Pairs
Triads
Mystery Shopping
Workshops
Accompanied Shops
Ethnography
Hybrid
Hybrid: “A functional unit in which two or more different technologies are combined to satisfy a given requirement.”
Hybrid Techniques
OK, so we’re not about to combine a Land Rover with a boat but we employ the same approach of utilising synergistic techniques to address our clients business issues. We don’t limit our horizons… Diaries within a U&A, mystery shops alongside customer satisfaction, sequential workshops interspersed within portfolio analysis…
Quantitative
Numbers are meaningless without insight!
Chive focus on business led quantitative solutions coupled with insightful recommendations.